Over his 30-year career in the food industry, Jeff has practiced a balanced approach of practicality and creativity, making him ideally suited for his current position as Vice President Product Development and Quality Assurance. Since joining Grand River Foods 12 years ago, Jeff has balanced the boundaries of Quality Assurance with the horizons of Research and Development. Today, he continues to balance his foodie passion with the science of human nutrition in his role of product development team leader, a team responsible for over 140 new products during those 12 years. Rest assured that with Jeff, Grand River Foods products will be heavenly tasting with a decidedly down-to-earth nutritional balance. Good tasting and good for you, just the kind of balance Jeff savours.