As Director of Retail Sales Craig thrives on launching new products to customers. Craig’s goal for Grand River Foods is to provide customers with innovative, unique, ready to eat products. He and the team strive to launch innovative products based on current and emerging trends. Craig’s passion stems from the reward of seeing a new innovation in the marketplace and knowing that he was part of the process from the initial product development to the launch. He believes that Grand River Foods makes “Good food better” by ensuring the products they deliver to customers are innovative, unique, high quality, value added foods. Craig enjoys seafood, and is excited about Grand River Foods recent launch of breaded and sauced fish fillets.